On Thursday, June 9th, The Burroughes hosted the rebranding party for RMW Music. The Toronto-based sound production company produces TV commercials for notable clients such as IKEA, Molson Coors and Corus Entertainment. RMW’s new look and image is meant to appeal to a younger market. Throughout the night guests posed for photos on the red carpet and photobooth.
RMW’s presidents and partners, Ted Rosnick and Steven Mackinnon, were in attendance. The bands Ride the Tiger and Rural Alberta Advantage took the stage with live performances. DJs Wells Davis and Brendan Canning (founding member of Toronto’s notable Broken Social Scene) performed in between the band performances.